YouTube’s statement comes just one week after the company announced a set of new guidelines for targeting channels creating disturbing and malicious content, which target children. As always, creators can appeal video-specific demonetizations, and our goal is to ultimately to protect the revenue of creators across the platform by taking these necessary actions.
In order to protect creators and advertisers alike, we're taking aggressive action using a combination of machine learning and people to take action on this content through age-gating, demonetization and even the removal of channels where necessary. Our community of creators are currently being hurt by bad actors who are spamming our systems with videos masquerading as family content.
The representative confirmed that conversations about how to ensure creators aren’t hit by major demonetization issues are ongoing. YouTubers experienced the fallout from similar threats earlier this year, after companies learned their ads were playing on videos promoting hateful content.Ī YouTube representative told Polygon that the company was taking aggressive action that includes the use of machine learning and human moderation to filter out bad actors.
The concern from YouTubers comes days after reports that major companies including Mars, Adidas, Hewlett-Packard, Deutsche Bank and beverage company Diageo (Smirnoff, Baileys, Guinness) announced they were holding off from advertising on the site until the problem could be fixed.